Search Engine Marketing

Search Engine Marketing

If you have an online business, then you should consider using search engine marketing (SEM) to boost your sales. SEM helps you direct online traffic towards your webpage. SEM analysts research what words and phrases are used most frequently by people searching for certain products. You can use these phrases and keywords to optimize where you rank in search results. With SEM, you can increase your website's traffic and business prospects.
SEM follows a scientific and rational approach to online selling. Advertising is simple and inexpensive. You can hire a company to oversee your search engine marketing, or you can conduct analyses in-house. SEM techniques include search engine optimization (SEO), pay per click, and paid inclusions.

Pay per click (PPC) advertising is an online marketing tool that drives targeted leads to your business. With PPC models, you place an advertisement on your page and receive money from the merchant when visitors click the link. Merchants can also place ads as a sponsored search engine result.
The main goal of PPC advertising is to connect your product with searchers who want something relevant. Search engines provide an effective advertising tool since keywords indicate what consumers are looking for.
PPC advertising involves campaign and issue based traffic, direct response business, and niche terms. To create an effective campaign, advertisers select keywords that are popular and relevant to the advertised product or business.
Pay per click advertising is inexpensive since the advertiser only pays for received clicks. Create a budget for your PPC advertisements so that you stay within the range of how much you would like to spend.

Benefits

Pay per click advertising is one of the most effective forms of reaching potential customers. You can plan and implement most pay per click campaigns in a few hours or days. Pay per click advertising is suitable for business of all sizes. In an inexpensive and cost effective way, you can gain exposure among a wide range of potential clients. Websites and companies can also earn revenue from PPC advertisements. When you allow other websites to place their ads on your website, you can earn a particular amount for every click.

How It Works

Search engines including Google or Yahoo provide listings on per bid (price a purchaser willing to pay for a certain item) basis. If you place the highest bid for specific keywords, then you would rank number one in these paid listings. The search engines would then display your advertisement on the search result pages.
If someone clicks on your PPC listings, they arrive at your site and you are charged the amount that you bid.
You can also work with content driven websites to feature your advertisements. You pay design an advertisement for a person, company, or affiliate business to place on their website. When your ad gets a click, you pay the website for directing traffic to you. The website owner will receive payment or commission. You can also advertise affiliate companies on your business's home page.
To design a pay per click advertisement, you need to follow a series of steps. You should first build a specific page to send the search traffic, which is commonly known as landing page. Depending on the variety of keywords you are obtaining, you can build several landing pages that address specific needs of a searcher. The landing page does not sell any of your products.

Companies/Brands

eMarketed and Bidvester offer pay per click advertising services.